Marketing Makeover Call – 6 June 2018

In today’s Marketing Makeover we covered:

– How to construct the perfect email reply that not only gives information but guides the parent in the direction you’d like them to go.
– Writing copy as The Expert. How being bold with your statements instills confidence in your audience.
– A great idea to combine a free class with a parent info session
– Multiple and identical calls to action within the one piece may just get the enrolment over the line.
– Breaking up larger chunks of copy into manageable paragraphs to highlight main points.
– Conveying res-life situations to appeal to a parent
– Ordering offerings in chronological order on a website page to show progression
– Add testimonials…everywhere!

Materials included: An email reply, mass email and website page.
Evolutionaries featured in this call: Kathleen Chiu, Tiina Hazelett & Rony Elisara.

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