Marketing Makeover Call -18th April 2018

In today’s Marketing Makeover we covered:

– The power of communicating your ‘WHY’ in marketing materials.
– How studio stories enhance emails and fliers to make them highly readable.
– A call-to-action need not be forceful, it can come in the form of a casual, friendly suggestion to call or email.
– How beautiful design in marketing can be used to give that WOW factor.
– Keeping things logical and simple in terms of design really works, especially for busy parents.
– White space is a designer’s best friend!
– Room for personalisation on flyers to clarify class options for parents and help them to say ‘yes.’

Materials included: Email nurture sequence and A5 fliers.

Evolutionaries featured in this call: Amanda Roche & Cathy Clur.

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