Gem Tutorial Call US – Theresa Case (23 February 2018)

Today we covered:
Beautiful Gem call today and some great conversation about educating and equipping our families to be our brand advocates and raving fans!

Highlights included:
* Brainstorming specific ideas to educate and equip our families to be our word-of-mouth advocates
* Reframing our mindset and being bold about telling families about our credentials, qualifications, and accomplishments
* Surveying parents
* Finding creative ways to loop around the retention gaps
* Looking for the gaps in our educating and equipping in order to create new marketing and buzz opportunities
* Exploring creative summer scheduling options so you don’t have to give up even a month of summer income
* Dealing with negative attitudes and complaints from parents

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