Marketing Makeover Call – 8th November 2017
In today’s Marketing Makeover we covered:
– The power of child/student centric messaging fro marketing. This is what connects and converts.
– Explicit Call To Actions (CTA) – tell them what to do….often multiple times
– Aim for Fear of Missing Out (FOMO) in most marketing – create the excitement and the sense of they need to book now
– The importance of specific page links, as opposed to including the home page link/reference in advertisements
– Design elements to enhance and ensure readability and enticement too.
– The Experience – let the customers feel and breathe it through your message/copy
– Less is more – it really can be
– Image choices and how to make them work to your advantage.
– Branding Consistency
– Getting playful with Call to Actions
Materials included: Facebook/Insta images and copy, Print materials – posters/flyers, Enrolment Packs, Landing Pages, Videos and Large Banners
Evolutionaries featured in this call include: Kerrie Power Drabik, Leah Belford, Rachelle Kellett, Jill Bitner Copenhaver, Monique Feain, Katja Paus,Jennifer Alvarado-Fioranelli, Catherine Fennell,Dawn Rosa Miller, Carla Tierney and Sheryl Linfante Guerrero
– Explicit Call To Actions (CTA) – tell them what to do….often multiple times
– Aim for Fear of Missing Out (FOMO) in most marketing – create the excitement and the sense of they need to book now
– The importance of specific page links, as opposed to including the home page link/reference in advertisements
– Design elements to enhance and ensure readability and enticement too.
– The Experience – let the customers feel and breathe it through your message/copy
– Less is more – it really can be
– Image choices and how to make them work to your advantage.
– Branding Consistency
– Getting playful with Call to Actions