Marketing Makeover Call – 26 September 2018

In this week’s Marketing Makeover we covered…

– How to make responding super easy for parents by posing a specific question to answer.
– The power of a succinct, relevant email subject to encourage parents to open.
– Variety in an email sequence. Change up the language particularly in the first few sentences to keep interest high.

Materials included: An email sequence requesting online reviews

Evolutionary featured in this call: Tiina Hazelett

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