Marketing Makeover Call – 17 January 2018

In today’s Marketing Makeover we covered:

– Being the unicorn and why on certain platforms it is especially important in marketing.
– Embellishing copy to make it sound more appealing.
– Design choices in alignment with context.
– Generally less is more when it comes to detail.
– Ads and listings are the vehicle to get consumers hooked and to your website – the sale isn’t made on those initial platforms generally speaking, therefore every detail is not vital, look to have that on your website.
– How great it is that members are exploring new ways to promote their studio!

Materials included: Online Directories, Facebook and GIFs.

Evolutionaries featured in this call include:
Natalie Pritchard, Carla Tierney, Jennifer Alvarado-Fioranelli and Ann Davison.

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