Enrolment Mindset & Practical Applications (Alexandra Cownie – 7th August 2017)
In this training we will dive into the topic of the Psychology of Signing up. Alexandra dives into:
- What do parents want?
- The Parent’s Enrolment Mindset – What makes a parent say “yes” or “more”?
- Where to read more about it?
- Five Concepts Overview:
1. Right positioning is the key: “I like what I see.”
2. Mirror neurons: “I’ll have what they have.”
3. Power of brand attachment: “I love my studio.”
4. Subliminal messages: “I don’t know why but everything here talks to me and feels right.”
5. Sell to the senses: “I like what I see, hear, smell and experience.”
1. Right positioning is the key: “I like what I see.”
2. Mirror neurons: “I’ll have what they have.”
3. Power of brand attachment: “I love my studio.”
4. Subliminal messages: “I don’t know why but everything here talks to me and feels right.”
5. Sell to the senses: “I like what I see, hear, smell and experience.”
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